C.R.O.P. | Comprehensive Rural Opportunity Program

About C.R.O.P.

Supporting our Rural and Urban Communities

Wealth Watchers Inc. is a HUD certified Housing Counseling and community development organization based in Northeast Florida. Wealth Watchers provides small business development, training, lending and real estate development services available throughout Florida and Georgia. Comprehensive Rural Opportunity Program (C.R.O.P.) is an initiative of Wealth Watchers Inc. designed to enhance the coordination of outreach, technical assistance and education efforts to reach veterans, farmers and ranchers in the rural and urban areas with an emphasis on those that are socially disadvantaged. The organization assists them with successfully acquiring, owning, operating and retaining farms and ranches and increasing participation in the full range of USDA programs and services.

C.R.O.P. Services Include

  • Outreach & Education
  • Agriculture Training
  • Business Development
  • Micro Lending
  • Construction
  • Urban Agriculture
  • Youth Agriculture

Volunteer Opportunity

Residents, clubs, schools and community groups are invited to learn about and help maintain the New Town Success Zone Urban Farmacy.


Featured Farmer: Mika Hardison-Carr

Meet Mika Hardison-Carr, a dynamic figure in Northeast Florida’s farming landscape. With a passion for agriculture and community empowerment, Mika wears many hats. She is a farmer, educator and advocate for food security.

As the co-founder of The Herban Bee, Mika crafts raw artisanal honey and honey-based products, infusing urban neighborhoods with the sweetness of sustainability. Her focus on integrating beekeeping into urban areas stems from the challenge of limited land resources, particularly for Black farmers in America.

Mika’s commitment to education and advocacy shines through her involvement in beekeeping associations and her continued learning at the University of Florida’s Bee College. Her dedication culminated in the establishment of the Community Apiary at White Harvest Farm, offering hands-on beekeeping experience and addressing social and economic barriers in the Jacksonville area.

In addition to her beekeeping endeavors, Mika organizes a community garden at White Harvest Farms. She nurtures food security and teaches organic gardening to the community.

With a down-to-earth approach, Mika Hardison-Carr embodies the transformative power of farming and community engagement which paves the way for a more sustainable an connected future.

C.R.O.P. is brought to you by Wealth Watchers Inc. in partnership with:


(904) 265-4736

Our Location

5310 Lenox Ave., Ste. 4

Jacksonville, FL 32205

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